2023 Black Friday Sales - UPDATE
DEALER UPDATE - Due to strong demand and diminishing stocks, the following changes will take place to the Black Friday/Holiday Sales Schedule:
- By Dec. 18, Virtue will raise all retail channel consumer pricing to post-sale MAP to ensure priority of stock remains available for dealer orders.
- Dealers may continue to advertise and promote sale pricing on their own channels.
- Based on dealer feedback, the sales period will NOT have a pause in sale pricing from Dec. 18 - 25. Dealers may promote sale pricing all the way through January 2nd
With these changes in mind, please take one last chance to get an additional 10% off your account pricing by using the code BF2310 at checkout. The BF2310 code will expire on December 22nd.
The following table shows the correct sale, and post sale MAP pricing. Please note, select (non-black) Spire V colorways will have a post-sale MAP of $219.95. Spire IR2 (non-black) colorways will have a post-sale MAP of $109.95.
RETAIL SALE DATES
November 1 - January 2
DEALER SALE DATES
October 2 - December 22
| PRODUCT | Current MAP | Jan 3 MAP |
| Spire V - every color except Black | 189.95 | 219.95 |
| Spire V - Black | 239.95 | 249.95 |
| Spire IR2 - every color except Black | 89.95 | 109.95 |
| Spire IR2 - Black | 109.95 |
119.95 |
| Spire IR2 260 - Black | 89.95 | 119.95 |
| VIO Ascend (all colors except Black) | 79.95 | 99.95 |
| VIO Ascend Skull | 104.95 | 129.95 |
| VIO Ascend Camo | 89.95 | 109.95 |
| VIO Contour II (all colors) | 104.95 | 149.95 |
| VIO XS II (all colors) | 99.95 | 129.95 |
| N-Charge Battery Pack | 39.95 | 49.95 |
| V2 Lock Lid Pods (all colors) | 24.95 | 29.95 |
| Flip Pod (all colors/sizes) | 24.95 | 29.95 |
| V2 Breakout & Elite Packs (all colors/sizes) | 64.95 | 79.95 |
| Jogger Pants | 34.95 | 49.95 |
| Breakout Compression Tops & Bottoms | 64.95 | 89.95 |
| Breakout Full Finger Gloves (Black) | 17.95 |
24.95 |
| Breakout Pants | 84.95 |
119.95 |
| CrownSF II Speed Feed | 32.95 |
44.95 |
| CrownSF-R Speed Feed | 24.95 |
34.95 |
